1 · What the Act is, and who it reaches
The EU AI Act (Regulation (EU) 2024/1689, in force since 1 August 2024) is the first comprehensive AI law anywhere. It regulates by risk tier: the riskier the use, the heavier the obligations. Financial services never gets its own chapter, and doesn't need one, because two of the Act's named high-risk uses sit at the center of the industry: credit scoring and insurance pricing.
Reach is the first thing to get right. The Act binds providers who place AI systems on the EU market wherever they are established, deployers located in the EU, and providers or deployers outside the EU when the system's output is used inside it. A London firm scoring EU applicants is in scope. So is a US fintech whose model output reaches EU customers.
The second thing to get right is your role. Most financial institutions are deployers: they buy or license AI and put it to work. Deployer obligations are lighter than provider obligations, but not light, and a firm that substantially modifies a system or puts its own name on one can slide into the provider role without noticing.